01. The Challenge
Looking at how mail systems such as Klaviyo, Klenty, Active Campaign were built to engage potential or existing customers, reimagining those systems for engaging with workforce and employees in retail verticals where information is changing fast and keeping a workforce engaged is demanding.
02. The Solution
Today emails are sent, reset and the vicious circle of hoping employees read emails never ends – the reality is a system should be able to cater to each employees behavior patterns and relay messages to employees through various mediums•Analytics on employee engagement will be a leading indicator of employees are are fully immersed in the business or completely checked out. Following flows were discussed as a solution
03. The Result
The MVP UI/UX design for the employee engagement SaaS product yielded significant positive outcomes, demonstrating the potential impact of the full implementation. Here are the key results observed:
1. Higher Engagement Levels: The introduction of multi-channel communication, even in its MVP form, showed a marked increase in employee engagement. Employees responded better to messages delivered through their preferred channels, whether email, SMS, or in-app notifications.
2. Actionable Insights: The MVP's analytics dashboard provided early yet valuable insights into employee engagement trends. Managers were able to identify patterns of engagement and disengagement, allowing them to make informed decisions on communication strategies.
3. Streamlined Communication: The initial automated flows reduced the time and effort required to disseminate information. This efficiency ensured that important updates reached employees promptly, improving overall communication within the organization.
4. Personalized Content Delivery: Even at the MVP stage, the system's ability to tailor content based on employee behavior resulted in more relevant and engaging communication. Employees received information that was directly pertinent to their roles, increasing the likelihood of engagement.
5. Effective Campaign Launches: The MVP included basic campaign functionality, which allowed managers to launch and track engagement initiatives. The ability to measure the success of these campaigns provided valuable feedback for future improvements.
6. Enhanced Team Connectivity: The MVP's audience segmentation feature enabled targeted communication to specific teams or departments. This targeted approach ensured that messages were relevant and contextual, fostering better team connectivity.
Overall, the MVP design demonstrated the system's potential to revolutionize employee engagement in retail environments. The initial positive results highlighted the effectiveness of multi-channel communication, personalized content delivery, and data-driven insights, laying a strong foundation for further development and refinement of the product.
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